Microsoft ads aim to erase ‘huge’ image
Microsoft Corp., the world’s biggest software maker, will spend $120 million a year on an advertising campaign to fight its image as “a huge American company.”
“Because I’m good enough, I’m smart enough, and, doggonit, people like me!”
Big companies get a bad name because they lack agility and no matter what image they want to project, they are remembered as they were, not as they are. You can short cut this to some degree by throwing money at the problem, but it doesn’t change the underlying facts.
Microsoft isn’t evil incarnate, but big companies who try to act like they aren’t big are as phony and embarrassing as adult men who wear baseball caps (backward) or balding men who do the comb over thing. Or maybe it is like the person who buys into the whole vertical stripe clothing angle — it may fool the eye for a moment, but it t’aint foolin’ nobody.
For the love of God, Microsoft — act your age and be yourself. These corporate make-overs are not necessary and they only end up hurting you.